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Artificial intelligence that works for your business

We build machine learning models, automate repetitive data tasks, and integrate AI into your existing systems. Based in Birmingham, working with companies across the UK.

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Who we are

A small team that builds practical AI, not hype decks.

Real problems, measurable results

The AI Connection started in 2021 when our founders left corporate data science roles to focus on something they kept seeing ignored: small and mid-sized businesses sitting on valuable data they never used. Spreadsheets full of customer behaviour, warehouse logs nobody read, support tickets piling up without pattern analysis.

We fix that. Our team of six engineers and data scientists works directly with your staff to identify where automation or prediction saves real money. Not theoretical savings quoted in a slide deck, but hours reclaimed, errors reduced, revenue recovered.

Every project starts with a two-week discovery phase. We map your data sources, interview the people who touch them daily, and deliver a scoped proposal with fixed pricing before any code is written. If we think AI is not the right tool for your problem, we say so. About one in five initial enquiries gets redirected to simpler solutions, and that honesty is why clients come back.

Our AI team working in a modern tech office
120+
Projects delivered
94%
Client retention rate
6
In-house specialists
3.2x
Average ROI for clients

What we do

Six core services, each scoped and priced before work begins.

Machine learning models

We train classification, regression, and clustering models on your historical data. Typical projects include demand forecasting for retailers, churn prediction for subscription businesses, and defect detection for manufacturers. Models are delivered as containerised APIs your dev team can call directly.

Predictive analytics

Turn raw transaction logs, sensor readings, or CRM records into forward-looking dashboards. We connect to your data warehouse, build the statistical pipeline, and surface predictions your managers can act on each morning without writing a single query themselves.

Natural language processing

We build systems that read, classify, and summarise text at scale. Common use cases: automated support ticket routing, contract clause extraction for legal teams, and sentiment analysis across product reviews. Response times drop, accuracy goes up.

Data pipeline automation

Manual CSV exports and copy-paste workflows cost hours every week. We replace them with scheduled pipelines that extract data from your sources, clean it, transform it, and load it where it needs to go. Built on open-source tooling so there is no vendor lock-in.

Computer vision

Image and video analysis for quality control, inventory counting, and security monitoring. We fine-tune pre-trained models on your specific visual data so the system recognises your products, defects, or environments with high accuracy from day one.

AI strategy consulting

Not sure where to start? We run a focused two-day workshop with your leadership team. By the end you have a prioritised list of AI opportunities ranked by impact and feasibility, with ballpark costs and timelines for each. No obligation to hire us for the build.

How a project runs

Four phases, clear milestones, no surprises on the invoice.

01

Discovery

We audit your data, interview stakeholders, and define success metrics. This takes one to two weeks depending on complexity.

02

Prototype

A working proof of concept built on a subset of your data. You see results within three to four weeks and decide whether to proceed.

03

Production build

The model is hardened, tested against edge cases, and deployed into your infrastructure. We handle monitoring setup and alerting.

04

Support

Monthly performance reviews, model retraining when data drifts, and a direct Slack channel to our engineering team for questions.

Frequently asked questions

Honest answers, no jargon.

Most engagements fall between £8,000 and £45,000 depending on scope. A simple classification model with a clean dataset sits at the lower end. A full predictive analytics platform with multiple data sources and a custom dashboard lands near the top. We always quote a fixed price after the discovery phase, so you know the total before committing.

It depends on the task. For text classification, a few hundred labelled examples can be enough when we fine-tune a pre-trained language model. Tabular prediction tasks usually need at least a few thousand rows to produce reliable results. During discovery we assess what you have and tell you frankly whether it is sufficient.

Retail, logistics, financial services, healthcare administration, and manufacturing make up most of our portfolio. We have also completed projects for legal firms and property management companies. The common thread is structured data that is currently underused.

Yes. We sign a data processing agreement before any transfer. All data is encrypted in transit and at rest. We work on isolated environments, never mix client datasets, and delete all copies within 30 days of project completion unless you request otherwise. We are registered with the ICO and comply with UK GDPR.

In most cases, yes. We deploy models as REST APIs that your applications call over HTTPS. If you use Salesforce, HubSpot, SAP, or similar platforms, we build the connector during the production phase. For legacy systems without an API, we set up a scheduled file-based exchange.

Get in touch

Tell us about your data challenge. We respond within one business day.

Address

47 Colmore Row, Birmingham, B1 1TF, West Midlands, United Kingdom

Birmingham city centre at dusk